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Agenda
Learn how to transform business startups into profitable
companies and train profitable enterprises to become entrepreneurial
machines with Bill Joos, Vice President of Entrepreneur
Development for Silicon Valley's Garage Technology Ventures.
7:30 - 8:00 a.m. Registration & Networking Continental
Breakfast
8:00 - 8:15 a.m. Welcome & Introductions
Speaker: TechPoint and Local Host(s)
8:15 - 9:15 a.m. Workshop One: Perfecting Your Positioning
& Brand
Speaker: Bill Joos, Garage Technology Ventures
Before you can pitch your company to raise funds or attract
strategic partners and alliances, you've got to perfect
your positioning. This workshop will provide you with a
systematic approach to help you better determine your all
important market definition, value proposition and brand.
9:20 -10:00 a.m. Bridging the Commercialization Gap
Panel moderated by Bill Joos
Panelists include, Jerry Arthur, President of Cook Pharmica,
LLC; Geoffrey Fox, Director of Grid Labs; Marty Siegel,
Founder, WisdomTools and IU Informatics Professor; Angie
May, Analytical Engineering.
10:00 - 10:15 a.m. Break
10:15- 11:00 a.m. Workshop Two: Perfecting Your Pitching
& Presentation
Speaker: Bill Joos, Garage Technology Ventures
Learn how to craft the best possible pitch in the shortest
possible time. This session will take you through the process
of creating and delivering a compelling elevator pitch,
executive summary and company overview presentation.
11:00 - 11:45 a.m. Panel - Local Heroes
Panel moderated by Betsy Gatewood, Johnson Center
Panelists include, Matt Streibel, Dimension Furniture; Robert
"Mack" McCormack, Author House; Dick Johnson,
Founder Big Foot Chain; Amy Lutes, General Manager Guerbet
LLC.
11:45 - Noon Break
12:00 - 1 p.m. Lunch/ Workshop Three: Ten Biggest Mistakes
in Business Plans Speaker: Bill Joos, Garage
Technology Ventures
The business plan is the most important document you'll
write as an entrepreneur or established business. It can
be the ticket to funding and interest from potential clients.
Learn what NOT to do. Cut to the chase and develop a hard-hitting,
compelling business case for your company.
1 p.m. Conclude
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